Privacy Policy

Effective date: 17 July 2026

1. About this Privacy Policy

Shots Creative Studio respects your privacy and is committed to handling personal information responsibly, transparently and securely.

This Privacy Policy explains how Shots Creative Studio (“Shots Creative Studio”, “we”, “us” or “our”) collects, holds, uses, processes and discloses personal information in connection with:

  • our website at shotscreativestudio.com.au and any related pages or digital services;

  • enquiries, consultations and discovery calls;

  • our creative, marketing, photography and video production services;

  • client, supplier and contractor relationships;

  • marketing communications;

  • people who participate in or appear in productions; and

  • any other interaction you have with us.

Shots Creative Studio operates from Yarraville, Melbourne, Australia.

We seek to handle personal information consistently with applicable Australian privacy laws, including the Privacy Act 1988 (Cth) and the Australian Privacy Principles where they apply to us.

This Privacy Policy does not form part of any production release, talent release, client services agreement or other contract. Those documents may contain additional terms governing particular information, footage, photographs, recordings or intellectual property.

2. What is personal information?

“Personal information” generally means information or an opinion about an identified individual, or an individual who is reasonably identifiable.

Depending on the circumstances, this may include:

  • your name;

  • contact details;

  • business or employment information;

  • correspondence and enquiry details;

  • payment and transaction information;

  • photographs, video footage or audio recordings in which you appear;

  • technical information about your use of our website; and

  • information connected with a project, production or business relationship.

Some information may be considered sensitive information under applicable privacy laws. We do not generally seek to collect sensitive information unless it is reasonably necessary for a legitimate purpose and we have consent or another lawful basis to do so.

3. Who this Privacy Policy covers

This Privacy Policy applies to personal information relating to:

  • website visitors;

  • prospective and current clients;

  • former clients;

  • subscribers and marketing recipients;

  • suppliers;

  • contractors;

  • referral partners;

  • videographers, photographers, editors and production personnel;

  • models, talent, presenters, client employees and other production participants;

  • people attending an event or location where content is being produced; and

  • other people who interact with Shots Creative Studio.

4. Personal information we collect

The information we collect depends on how you interact with us.

4.1 Website enquiries

When you complete an enquiry form, we may collect:

  • first name;

  • last name;

  • business name;

  • contact number;

  • email address;

  • the contents of your message;

  • information about your business, project, goals, requirements or circumstances;

  • how you heard about us; and

  • any other information you voluntarily provide.

Please avoid including sensitive, confidential or unnecessary personal information in an initial website enquiry.

4.2 Discovery calls and appointments

When you schedule or participate in a discovery call, consultation or appointment, we may collect:

  • your name and contact details;

  • your business details;

  • appointment availability;

  • meeting information;

  • notes about your needs, objectives, budget or proposed project;

  • recordings or transcripts, where you have been notified and recording is permitted; and

  • follow-up correspondence.

Appointments may be facilitated through third-party services such as Calendly.

4.3 Clients and prospective clients

When you enquire about, purchase or receive our services, we may collect:

  • identity and contact information;

  • business and professional details;

  • project briefs;

  • brand information and brand assets;

  • marketing plans and strategies;

  • scripts, concepts, creative materials and production plans;

  • correspondence, instructions, approvals and feedback;

  • contracts, releases, licences and consents;

  • quotes, invoices and transaction records;

  • photographs, video footage, audio and other production materials;

  • social media account or platform information where access is required;

  • testimonial and case-study information; and

  • other information reasonably required to scope, manage and deliver the engagement.

Some project information may be confidential or commercially sensitive. We handle this information in accordance with this Privacy Policy and any applicable contractual confidentiality obligations.

4.4 Production participants

In connection with photography, filming, events and productions, we may collect:

  • names and contact details;

  • photographs, video footage and audio recordings;

  • appearance, voice, likeness and performance;

  • role, position or relationship to the production;

  • scheduling and availability information;

  • release forms, permissions and consent records;

  • information supplied by a client or production organiser; and

  • reasonable accessibility, dietary, wardrobe, location or production requirements.

Where appropriate, consent or a release will be obtained directly or through the client or organisation responsible for coordinating the production.

Clients who provide us with personal information about employees, customers, talent, guests or other third parties must ensure that they are authorised to provide that information and that any required notices and consents have been obtained.

4.5 Suppliers and contractors

When working with suppliers, contractors or production partners, we may collect:

  • names and contact details;

  • business information;

  • qualifications, experience and service information;

  • availability and scheduling information;

  • payment and invoicing details;

  • contracts and correspondence; and

  • information required to coordinate a project or production.

4.6 Payments and transactions

Where website payments or card payments are enabled, we may collect or receive information concerning:

  • the purchaser’s name and contact information;

  • billing information;

  • transaction amount;

  • transaction date and status;

  • invoice and receipt details;

  • limited payment-method information; and

  • fraud-prevention or transaction-verification information.

Payments may be processed by third-party payment providers such as Square.

Shots Creative Studio does not intend to directly store complete payment-card numbers or card security codes. Payment providers may collect and process payment credentials under their own privacy policies and security practices.

4.7 Marketing subscriptions

When you subscribe to our marketing communications or otherwise validly consent to receive them, we may collect:

  • your name;

  • email address;

  • mobile number, where relevant;

  • business name;

  • marketing preferences;

  • subscription source and consent records;

  • engagement information, such as whether an email was opened or a link was selected; and

  • unsubscribe or suppression records.

4.8 Website and technical information

When you access our website, we and our technology providers may automatically collect information such as:

  • IP address;

  • device type;

  • browser type;

  • operating system;

  • approximate location derived from an IP address;

  • pages viewed;

  • links selected;

  • referring website;

  • date and time of access;

  • session and interaction information;

  • advertising identifiers; and

  • cookie, pixel or similar technology data.

More information about these technologies will be provided in our separate Cookie Policy.

4.9 Social media and embedded content

Our website may include content or functionality provided by Instagram, Meta, Vimeo, YouTube or other platforms.

When you view or interact with embedded content, the relevant platform may collect technical, account or interaction information. Its handling of that information is governed by its own privacy policy and settings.

We may also receive information you publicly share with or about us through social media, including comments, messages, tags, reviews and account information.

5. How we collect personal information

We may collect personal information:

  • directly from you;

  • through our website and online forms;

  • by email, telephone, SMS, video call or social media;

  • through discovery calls and meetings;

  • through contracts, briefs, releases and onboarding forms;

  • while providing photography, video, marketing or creative services;

  • through website cookies, pixels and similar technologies;

  • from clients who coordinate participants or provide project materials;

  • from referral partners, with appropriate authority or consent;

  • from suppliers, contractors and production team members;

  • through payment and booking providers;

  • from publicly available sources; and

  • from third-party platforms where permitted by law and the platform’s terms.

Where practical, we collect personal information directly from the person concerned. In some productions or client engagements, it may be reasonable for information to be provided by a client, employer, event organiser, representative or another authorised person.

6. Why we collect and use personal information

We may collect, hold, use and process personal information to:

  • respond to enquiries;

  • assess whether our services are suitable for you;

  • schedule and conduct discovery calls;

  • prepare quotes, proposals and project scopes;

  • enter into and administer contracts;

  • provide photography, video production, marketing, strategy and creative services;

  • plan and coordinate shoots, productions, talent, locations and crews;

  • communicate with clients, participants, contractors and suppliers;

  • process payments and maintain financial records;

  • deliver, store and manage project files;

  • manage approvals, revisions and project feedback;

  • provide support and maintain client relationships;

  • operate, secure, maintain and improve our website;

  • analyse website traffic and campaign performance;

  • personalise or improve our communications and services;

  • advertise and remarket our services;

  • maintain consent, release and production records;

  • publish authorised portfolio work, testimonials and case studies;

  • manage disputes, complaints and legal matters;

  • prevent fraud, misuse, security incidents or unlawful activity;

  • enforce our agreements and protect our legal rights;

  • comply with laws, court orders and regulatory requirements; and

  • carry out other purposes disclosed at the time of collection or authorised by you.

We may use information for a purpose related to the reason it was collected where you would reasonably expect that use, or where otherwise permitted or required by law.

7. Artificial intelligence and automated tools

We may use artificial intelligence and automation tools, including services provided by OpenAI, Anthropic or other technology providers, to assist with activities such as:

  • reviewing or categorising enquiries;

  • preparing summaries;

  • developing concepts or drafts;

  • processing transcripts;

  • organising client or project information;

  • assisting with research, administration or customer service;

  • improving workflows; and

  • supporting the delivery of creative and marketing services.

Information entered into these tools may be processed by third-party service providers, including providers operating outside Australia.

We will take reasonable steps to limit the information provided to AI tools to what is appropriate for the relevant task. Where reasonably practical, we may remove, reduce or avoid directly identifying information before using an AI tool.

However, you should not send highly sensitive, privileged or security-critical information through our website or general email unless we have agreed on an appropriate secure method.

We do not rely solely on automated decision-making to make decisions that produce legal or similarly significant effects concerning individuals.

Our use of AI does not transfer ownership of a client’s underlying confidential information, brand assets or intellectual property to Shots Creative Studio except as provided in an applicable services agreement.

8. Marketing communications

We may send marketing communications by email, SMS or another permitted channel where:

  • you have expressly consented;

  • consent can lawfully be inferred from our relationship and the circumstances;

  • you would reasonably expect to receive the communication; or

  • the communication is otherwise permitted by law.

Marketing communications may include information about:

  • our services;

  • new offers;

  • events;

  • case studies;

  • creative insights;

  • business updates;

  • relevant opportunities; and

  • content we believe may interest you.

Submitting a general enquiry does not, by itself, necessarily constitute consent to receive unrelated ongoing promotional communications.

Where required, our commercial electronic messages will identify us and provide a functional way to unsubscribe. You may withdraw your marketing consent at any time by:

  • using the unsubscribe link in an email;

  • following the instructions in an SMS; or

  • contacting privacy@shotscreative.com.au.

We may retain limited suppression-list information after an unsubscribe request so that we can respect the request and avoid sending further marketing communications.

Unsubscribing from promotional communications will not prevent us from sending necessary transactional, service, production, legal or administrative communications.

9. Cookies, pixels, analytics and advertising

Our website may use cookies, pixels, tags, local storage and similar technologies for purposes including:

  • making the website operate;

  • remembering settings or preferences;

  • measuring website traffic;

  • understanding how visitors use the website;

  • improving website performance and content;

  • measuring marketing effectiveness;

  • preventing fraud or misuse;

  • personalising content; and

  • delivering or measuring advertising.

We use or may use the Meta Pixel and related Meta technologies. These technologies may enable Meta and us to understand actions taken on our website, measure advertising performance, create advertising audiences and show relevant advertisements.

We may use remarketing or custom-audience tools to advertise to people who previously visited our website or interacted with our content. Depending on the platform and your settings, this may involve identifiers, browser information or activity data.

Where required, non-essential cookies and similar technologies will be used in accordance with the selections made through our cookie consent mechanism.

You can manage cookies through our cookie banner, where available, and through your browser or platform settings. Blocking some technologies may affect website functionality.

Please review our separate Cookie Policy for more information.

10. When we disclose personal information

We may disclose personal information to:

  • employees and authorised team members;

  • videographers;

  • photographers;

  • editors;

  • designers;

  • producers;

  • production crews;

  • talent coordinators;

  • contractors and subcontractors;

  • agencies and creative partners;

  • professional advisers, including accountants, insurers and lawyers;

  • website, CRM, cloud-storage, communication and technology providers;

  • payment processors;

  • appointment-booking providers;

  • marketing and email platforms;

  • analytics and advertising providers;

  • AI and automation providers;

  • a purchaser, successor or adviser involved in a proposed sale, restructure or transfer of the business;

  • courts, regulators, law-enforcement bodies and government authorities; and

  • other parties where you consent or where disclosure is permitted or required by law.

Our current or anticipated technology providers may include:

  • Squarespace;

  • Google Workspace;

  • Google Drive;

  • Calendly;

  • Mailchimp;

  • Anthropic, including Claude;

  • OpenAI;

  • Meta;

  • Square;

  • Dropbox;

  • Vimeo;

  • YouTube; and

  • Instagram.

This list may change as our systems and providers change.

We may share information with referral partners, production professionals, contractors or agencies where:

  • it is reasonably necessary to respond to your request or provide the services;

  • you have authorised or consented to the disclosure;

  • the disclosure would reasonably be expected in the context of the engagement; or

  • the disclosure is otherwise permitted by law.

Where reasonably practicable, we will only share the information required for the relevant task.

We do not sell, rent or trade personal information.

11. International processing and overseas disclosure

Some of our service providers operate, store information or provide support from locations outside Australia.

As a result, personal information may be stored in or accessible from countries including the United States and other jurisdictions in which our technology, cloud, payment, marketing, AI or production providers operate.

The privacy and data-protection laws of those countries may differ from Australian law.

Where applicable, we will take reasonable steps in the circumstances to protect personal information disclosed to overseas recipients. However, we cannot control the independent data-handling practices, infrastructure or legal obligations of every third-party provider.

By interacting with our services, you acknowledge that third-party platforms may process information in accordance with their own privacy policies and international infrastructure.

12. Portfolio work, testimonials and case studies

Subject to our contracts, releases, permissions and applicable law, we may publish or use:

  • client names;

  • trading names;

  • brand names;

  • logos;

  • testimonials;

  • project descriptions;

  • case studies;

  • campaign results;

  • photographs;

  • video footage;

  • behind-the-scenes content; and

  • other authorised project materials,

for purposes including our website, portfolio, social media, presentations, awards submissions, pitches and marketing.

The applicable client agreement, production release or separate permission may contain more specific terms concerning portfolio and promotional use.

A person may request that we remove their image, testimonial or project information by contacting privacy@shotscreative.com.au.

We will consider removal requests reasonably and in good faith. Removal may not always be possible or legally required, including where:

  • valid contractual or release rights apply;

  • the content has already been lawfully distributed or reproduced by third parties;

  • the information forms part of a historical, evidentiary or completed publication;

  • retaining it is required for legal purposes; or

  • removal would be technically impracticable or disproportionately burdensome.

Where we agree to remove content, removal from systems and platforms under our direct control may take a reasonable period.

13. Production footage and files

Raw footage, photographs and working project files may be stored using systems such as Dropbox, Google Drive, local storage devices or production team systems.

Unless otherwise stated in a written agreement:

  • we generally retain raw footage and working production files during the active engagement;

  • we may delete those materials from 30 days after the engagement or final delivery;

  • storage beyond that period is not guaranteed;

  • we are not an archival or permanent-storage service; and

  • clients are responsible for downloading and safely storing delivered materials.

Some copies may remain temporarily in backups, cached systems, contractor systems or archives and may not be immediately capable of individual deletion.

Personal information contained in contracts, releases, correspondence or completed deliverables may be retained separately for legitimate business, evidentiary, contractual or legal purposes.

14. Retention of other information

We retain personal information for as long as reasonably required for the purpose for which it was collected, a related legitimate purpose, or as required or permitted by law.

Relevant considerations may include:

  • the duration of our relationship;

  • ongoing or reasonably anticipated services;

  • accounting and taxation requirements;

  • contractual obligations;

  • limitation periods;

  • insurance requirements;

  • intellectual property and licensing records;

  • consent and release evidence;

  • dispute prevention and resolution;

  • fraud and security prevention;

  • legal holds, court orders and regulatory obligations; and

  • whether the information remains accurate, useful and proportionate to retain.

Subject to those considerations:

  • enquiry and prospective-client records may be retained to manage relationships, follow up opportunities, maintain business history and deal with disputes;

  • client records may be retained for relationship management, service history, legal, contractual, taxation and evidentiary purposes;

  • invoices and transaction records will be retained for legally required financial-record periods;

  • contracts and releases may be retained for as long as the relevant content, licence, permission, legal right or potential claim remains relevant;

  • marketing records may be retained while you remain subscribed and limited suppression records may be retained after you unsubscribe;

  • raw footage and working files are handled as described in section 13; and

  • website and technical information may be retained in accordance with the settings and retention periods of our technology providers.

When personal information is no longer reasonably required, we may delete it, destroy it or de-identify it, subject to technical limitations and legal requirements.

Changing platforms, cleaning systems or restructuring storage may result in information being migrated, archived, de-identified or deleted.

15. Security

We take reasonable administrative, technical and organisational measures to protect personal information against:

  • loss;

  • misuse;

  • interference;

  • unauthorised access;

  • unauthorised disclosure;

  • alteration; and

  • destruction.

Depending on the system and circumstances, these measures may include:

  • two-factor authentication where available and appropriate;

  • password-protected accounts;

  • restricted access;

  • reputable cloud and payment providers;

  • access controls;

  • secure sharing methods;

  • device and account security;

  • contractor confidentiality obligations; and

  • limiting access to people who reasonably require it.

Team members, contractors and production personnel may access project information and files where reasonably required to perform their roles.

No website, email system, cloud service, AI service or electronic storage method is completely secure. We cannot guarantee absolute security or that information will never be affected by a cyber incident, human error, third-party failure or unlawful conduct.

You are responsible for taking reasonable care when sending information to us and for keeping any links, passwords or credentials supplied to you secure.

16. Data breaches

We maintain procedures intended to help us identify, assess and respond to suspected privacy or security incidents.

Where an incident is subject to the Notifiable Data Breaches scheme or another applicable notification requirement, we will assess the incident and notify affected individuals and relevant regulators where required by law.

17. Accessing and correcting personal information

You may contact us to request access to personal information we hold about you or to ask us to correct information that is inaccurate, out of date, incomplete, irrelevant or misleading.

Requests should be sent to privacy@shotscreative.com.au.

Before responding, we may need to:

  • verify your identity;

  • clarify the scope of the request;

  • consult another affected person;

  • redact information relating to others; or

  • confirm your authority to act for another person.

We will respond within a reasonable period.

Access or correction may be refused or limited where permitted by law, including where disclosure would unreasonably affect another person’s privacy, reveal commercially sensitive information, prejudice legal proceedings or disclose legally privileged material.

Where permitted, we may charge a reasonable fee for substantial administrative costs involved in providing access, but not for making the request itself.

18. Deletion, withdrawal of consent and objections

You may ask us to:

  • delete particular personal information;

  • withdraw a consent you previously gave;

  • stop particular processing;

  • stop sending direct marketing;

  • remove authorised portfolio content; or

  • restrict certain uses of your information.

We will consider the request in light of our legal and contractual obligations, technical capabilities and legitimate business requirements.

We may need to retain information where reasonably required for:

  • contracts;

  • financial and taxation records;

  • releases and licensing evidence;

  • legal claims or disputes;

  • fraud or security prevention;

  • suppression lists;

  • court orders; or

  • compliance with applicable law.

Withdrawal of consent will not automatically make earlier lawful handling invalid.

19. Information concerning children and young people

Our website is not specifically directed to children, but our services and productions may involve children or young people.

Where a child or young person participates in a production, we may require consent, instructions or a release from a parent, guardian, client, school, organisation or other authorised representative, depending on the circumstances.

Parents and guardians should contact privacy@shotscreative.com.au with any concerns regarding information about a child.

20. Third-party websites and services

Our website may link to or embed third-party websites, platforms and services.

We do not control the privacy, security or content practices of independent third parties. This Privacy Policy does not apply to information collected directly by those parties.

You should review their privacy policies and account settings before providing information or interacting with their services.

21. International users

Shots Creative Studio is based in Australia and primarily provides services to Australian clients.

People outside Australia may access our website or contact us. By doing so, you acknowledge that your information may be transferred to and processed in Australia and in other countries used by our service providers.

Where a foreign privacy law applies to our activities, we will endeavour to honour applicable rights and obligations. Nothing in this Privacy Policy represents that Shots Creative Studio is established in, actively targets, or is necessarily subject to every foreign privacy regime merely because the website is accessible internationally.

22. Complaints

Privacy questions or complaints may be sent to:

Privacy Officer
Shots Creative Studio
Yarraville, Melbourne, Australia
Email: privacy@shotscreative.com.au

Please include sufficient information for us to understand and investigate the issue.

We will acknowledge and assess a complaint within a reasonable period and may contact you for further information.

Where the Privacy Act applies and you are not satisfied with our response, you may be entitled to contact the Office of the Australian Information Commissioner or another relevant regulator.

23. Changes to this Privacy Policy

We may update this Privacy Policy from time to time to reflect:

  • changes to our services;

  • new technologies or providers;

  • changes to our information-handling practices;

  • legal or regulatory developments; or

  • operational requirements.

The current version will be published on our website with its effective date.

Your continued use of our website or services after an update does not override any consent requirement imposed by applicable law.

24. Contact us

Questions, requests or concerns about this Privacy Policy or our handling of personal information can be directed to:

Privacy Officer
Shots Creative Studio
Yarraville, Melbourne, Australia
privacy@shotscreative.com.au