WESTGATE SPORTS CENTRE

Challenge:

Showcasing a Sports Hub with more than 15 Brands:

Westgate Sports Centre needed a way to capture and showcase the energy, diversity, and action across its entire facility.

From fitness enthusiasts at Westgate Health Club to the thrill-seekers at Cliffhanger Rock Climbing, each brand had its own vibe and audience.

The challenge? Create a unified highlights video that would appeal to a broad audience on social media while spotlighting the distinct offerings of each brand. The goal was to boost engagement, attract new visitors, and position Westgate as the ultimate destination for all things active.

Solution:

Crafting a Social Media Powerhouse

We went all in, capturing the pulse of Westgate Sports Centre with a focus on what makes each brand stand out. Using neuromarketing techniques, we crafted a highlights video that not only showcased the diverse activities but also tapped into the emotional triggers of their target audiences.

The video was designed to be a social media powerhouse—short, high-energy, and packed with visuals that demanded attention.

Result:

Maximising Social Media Buzz

The highlights video became a hit across social media platforms and their website.

It not only showcased all the brands at Westgate Sports Centre but also positioned the centre as the go-to spot for fitness, fun, and adventure.

Westgate Sports Centre didn’t just capture attention—they dominated the feed.